## "Push" vs. "Pull" marketing
* "Push" marketing seeks out the customer
* More aggresive
* Discounts
* Limited time offers
* Email newsletters
* Online ads
* Some forms of online "push" marketing are considering "spammy"
* Short-term marketing
* "Pull" marketing builds brand awareness
* Encourages potential customers to want to learn more
* Less aggresive
* On-site search engine optimization (content marketing)
* Social media profiles
* Long-term marketing
## Levels of social media integration
1. Social media "like" and "follow" buttons on organization web site.
* Allows users to receive social media updates.
* AddThis is an easy-to-use plugin that can integrate with various content management systems: https://www.addthis.com/
* Facebook Open Graph: http://www.webascender.com/Blog/ID/242/What-is-Facebook-Open-Graph
* Example: http://drupaleasy.com/
* [Generate Twitter "Follow" and "Tweet" buttons](https://about.twitter.com/resources/buttons)
* {Generate Facebook Social plugins](https://developers.facebook.com/docs/plugins)
* [Generate Google+ "+1" button](https://developers.google.com/+/web/+1button/), ["Share" button](https://developers.google.com/+/web/share/)
* [Generate LinkedIn buttons](https://developer.linkedin.com/plugins)
2. Organization branding on social media sites.
* Logos, colors, slogans, etc..
* Example: https://twitter.com/cnn
3. Social media "share" buttons
* Allows users to share your content with their followers.
* Example: http://www.cnn.com/2014/06/07/showbiz/calvin-and-hobbes-watterson
4. Automatically share organization web site content on social media outlets (and vice-versa).
* Content workflow - write once, publish everywhere.
* Display social media outlet timeline on web site.
* Display embedded organization YouTube videos on organization web site.
* Example: (Hootsuite example below)
5. Integrate organization web site login with social media accounts.
* Provides better access to user profile information.
* Less of a barrier for users to register for web site.
* Example: https://digg.com/
6. Use a third-party commenting system with built-in social media tools.
* Facebook's comments system. Users can easily share their comments on their Facebook page. http://developers.facebook.com/docs/reference/plugins/comments/
* Disqus social comments allows users to authenticate using various social media accounts and make it easy for users to share their comments across various forms of social media: http://disqus.com
* Example: http://techcrunch.com/2014/06/06/apples-new-approach-to-icloud-is-good-news-for-everyone/
* Example: http://www.techwell.com/2014/06/chief-technology-officer-newest-seat-table
## Tidbits
* Don't ignore Google+ integration - it can havea significant effect on search engine resuls.
* Gigya, Janrain, LoginRadius and others provide social media integration services to larger organizations.
## Demonstrations
* Customizing Twitter page
* Customizing Facebook page
* https://www.facebook.com/bookmarks/pages
* HootSuite
* https://hootsuite.com/plans/free
* Other options:
* [Buffer](https://bufferapp.com/)
* [dlvr.it](https://dlvr.it/)
* [IFTTT](https://ifttt.com/)
## Sources and additional reading
* [7 Levels of Social Media Integration](http://www.inqbation.com/7-levels-of-social-media-integration/)
* [Ten Ways to Make Your Drupal Web Site More Social](http://getlevelten.com/blog/colin/ten-ways-make-your-drupal-website-more-social)
* [3 Ways to Integrate Social Media into Your Website](http://www.webascender.com/Blog/ID/394/3-Ways-to-Integrate-Social-Media-into-Your-Website)
* [Drupal commenting options](http://friendlymachine.net/posts/drupal-comments-look-options)
* [How to Integrate Social Media into your Web Site](http://matemedia.com/how-to-integrate-social-media-into-your-website/) - includes module and plugin recommendations for Drupal, Joomla, and WordPress.
* [15 Simple Ways to Integrate Facebook into Your Website](http://web.appstorm.net/roundups/social-media-roundups/15-simple-ways-to-integrate-facebook-into-your-website/) - includes module and plugin recommedations for Drupal, Joomla, and WordPress.
* [Modest Proposals: Scoping Third-Party Integrations](http://www.palantir.net/blog/modest-proposals-scoping-third-party-integrations)
